CostPerImpressionCalculator.com is run by Bloggers Point, and every calculator and guide published here passes through the same small group of people rather than a rotating cast of anonymous contributors. Below is a short introduction to the team members who research formulas, write our guides, test calculators, and review everything before it goes live.
Meet the Team
Arohi
Content & Formula Research
Arohi leads formula research for new calculators, tracking down how a given metric is standardly calculated across the marketing and advertising industry and flagging where conventions differ. She also drafts many of the site’s guides, focusing on explaining formulas in plain language before any technical shorthand is introduced.
Vidiya
Calculator Testing & QA
Vidiya handles manual testing for every calculator before it’s published — running round numbers, edge cases, and real-world scenarios by hand to confirm the tool’s output matches the underlying formula. She also monitors published calculators over time and flags anything that needs a second look.
Amoor
Editorial Review
Amoor reviews drafts and calculator logic before publication, checking for clarity, accuracy, and consistency with the site’s editorial standards. He’s often the second set of eyes that catches a mislabeled input or an explanation that needs to be simplified for a first-time reader.
How We Work Together
We’re a small team, and that’s intentional. Rather than scaling content production across many contributors, we keep the group tight enough that everyone is familiar with how the whole site works — not just the pages they personally wrote.
- Every calculator passes through research, drafting, testing, and review before publication
- No single person publishes content without a second team member checking it
- Formula questions are cross-checked within the team before a guide goes live
- Ongoing site maintenance is a shared responsibility, not assigned to one person alone
Get in Touch
If you have a question about a specific calculator, spot something that needs fixing, or want to suggest a new tool, the team welcomes your message.
Frequently Asked Questions
The site is owned and operated by Bloggers Point, with a small in-house team handling research, writing, testing, and review.
Yes. Rather than rotating contributors, our core team — Arohi, Vidiya, and Amoor — is involved across research, testing, and review for every calculator on the site.
General inquiries go through our team email, and the right person will follow up depending on your question.