Last reviewed: July 2026
We believe transparency about how content is made matters as much as the content itself. This page explains, plainly, whether and how AI tools are involved in producing guides and calculators on CostPerImpressionCalculator.com, and what stays firmly in the hands of our team at every stage.
Our Approach in Short
AI tools may be used at points in our workflow — for example, drafting assistance, research organization, or generating first-pass explanations. They are never used as a substitute for our editorial process. Every calculator’s formula is manually verified by a team member, and every guide is reviewed by a human editor before publication, regardless of how the first draft was produced.
AI can assist with drafting. It does not decide what’s accurate, and it does not get the final say on what we publish. That responsibility stays with our team.
Where AI Tools May Be Used
- Organizing research notes or summarizing publicly available formula conventions
- Drafting initial explanations of a concept, later rewritten and fact-checked by our team
- Suggesting phrasing improvements for clarity during editing
- Assisting with routine formatting or structural tasks that don’t affect factual content
Where AI Tools Are Not Used
- Determining or verifying calculator formulas — this is done manually by our team against known, testable results
- Publishing content without human review
- Generating statistics, benchmarks, or figures presented as fact without a traceable source
- Replacing the editorial review step described in our Editorial Policy
How This Fits Our Editorial Process
Regardless of how a draft originates, every calculator and guide goes through the same verification steps before it’s published.
- Formula research. The underlying formula is confirmed against standard industry conventions — not generated or assumed.
- Manual testing. Calculator outputs are checked by hand or in a spreadsheet against round numbers and real-world scenarios.
- Human editorial review. A team member reviews the content for accuracy, clarity, and consistency, regardless of how the draft was produced.
- Publication. Nothing goes live until it has passed both the formula check and the editorial review.
This is the same process described in our Editorial Policy, and it applies uniformly — a draft that used AI assistance is held to the identical standard as one that didn’t.
Accuracy and Accountability
| Question | Our position |
|---|---|
| Can AI tools introduce errors? | Yes, which is why formulas are always manually verified before publication |
| Who is responsible for accuracy? | Our editorial team, not any tool used during drafting |
| Does AI assistance change our standards? | No — the same review process applies regardless of drafting method |
This Policy May Be Updated
As tools and best practices evolve, this policy may be revised to reflect how we actually work. We’ll keep the “last reviewed” date at the top of this page current so you can see when it was last checked.
Questions or Concerns
If you have questions about how a specific piece of content was produced, or you spot something that looks inaccurate, we want to hear about it.
Frequently Asked Questions
AI tools may assist with drafting or organizing research, but every guide is reviewed, fact-checked, and edited by our team before publication.
No. Formulas are researched against standard industry conventions and manually tested by our team, independent of any AI tool.
Every draft, regardless of origin, goes through the same manual verification and human editorial review described in our Editorial Policy.
It may, as tools and practices evolve. The “last reviewed” date at the top of this page reflects the most recent check.